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Direct Mail

The Household Diary Study: Mail Use & Attitudes 2009 – Advertising Mail

In April 2010, the United States Postal Service released its latest House-hold Diary Study surveyed a representative sample of over 5,360 U.S. households to provide a “comprehensive and continuous description” of the mail sent and received by the American household.

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List Wednesday - Consumer List Demographics: Home Market Value

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

When your product or service applies to a specific demographic, working with home value data can be a critical piece in identifying prospects that are most likely to do business with you. That’s the name of the game when working with lists. The more on target your campaign, the bigger your return on investment.

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Ask our Experts - Is my offer good enough?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Is my offer good enough?

Answer:  You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our purchasing decision.

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Direct mail drives online purchasing

Fred Hernandez, Director of Marketing, Modern Postcard

A natural tendency for marketers is to assume that online purchases are mainly driven by online marketing. What some may not realize is that offline advertising is highly effective in driving customers online to buy. In their recent 2009 Channel Preference Study, e-mail service provider Exact Target found that 76% of Internet users have been directly influenced to buy an item or service thanks to direct mail.

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Find new customers and keep the ones you have with direct mail

Fred Hernandez, Director of Marketing, Modern Postcard

From personal experience, I can tell you that direct mail has always been a key component of my marketing programs because how effective it is at helping me achieve my two main goals: finding new customers and then keeping them.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA