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Direct Mail

Postage Rates Increase, Let Us Help

Arnie Cohen, Mailing Services Manager for Modern Postcard

On January 27th, annual postage rate changes from the U.S. Postal Service went into effect.

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Direct Mail 101: The Right Call-to-Action

Derek Gates, Online Marketing Manager for Modern Postcard

Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA).

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Direct Mail 101: Measuring Results

Derek Gates, Online Marketing Manager for Modern Postcard

Measuring the results of your campaigns is a vital practice. It's especially important for printed pieces like direct mail. Sure, your sales people can ask customers how they heard about your business.

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Direct Mail & The X Factors

Dan Anglin, List & Data Solutions Manager for Modern Postcard

Small business marketers run into a common issue with direct mail. The revenue generated from first-time conversions on a mailer may not deliver a positive return on investment.

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New USPS Rules for Folded Self-Mailers

Alanna Vincent, Marketing Program Manager for Modern Postcard

In January of next year, the USPS will be changing the rules for folded self-mailers.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics