4 Proven Tactics for Greater Response

It used to be marketing materials were designed, printed, and sent off to work their magic. But today's marketers can control how people respond to messages.

Just slap a web address in that print ad, email, or brochure and create a landing page to match. The right landing page design can steer prospects straight down the conversion funnel.

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How to Use Your Business-to-Business Marketing Dollars More Effectively in a Down Economy

M.H. (Mac) McIntosh, sales-lead-experts.com

Yes, these are difficult times. Your company's sales may be down. Competition is tougher than ever. However, if sales are down by even 50 percent in your industry, that means that 5 out of 10 people who would normally buy are still buying. And you - as your company's marketer - can still find ways to reach, influence, and generate leads and more sales for your company from these fewer buyers, even with a smaller budget.

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Direct Mail – It Works. Use It!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

As the owner or manager of a small or mid-size business, you constantly strive to grow your business and increase profitability. Often, your key challenge is simply bringing new customers in the door. Whether you’re a restaurant, dentist, CPA, tree-trimming service or yoga instructor, the name of the game is getting new customers!

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5 Tips for Copy that Buyers Can't Resist

Take a moment and Google the words accelerate sales cycle. Unless the world has changed drastically, the first or second of nearly 2 million natural listings will be a news release from Webex, a maker of sales software.

Webex has had the top listings under those keywords for years.

It's about the writing
What does Webex do well? Search optimization, sure. But expertly written copy gives Webex an even bigger edge, says author and marketing guru David Meerman Scott.

Companies like Webex are generating leads and sales by talking directly to buyers in all the marketing copy they generate.

To do the same, forget what you learned about selling "product, place, price and promotion."

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Survey Results Are In. Donations to Be Made.

Recently, Modern Postcard conducted our annual Customer Satisfaction Survey. As a thank you to those who took the time out of their busy days to respond, we asked them to select a charity organization that would receive a donation.

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I received the postcards today, and they look fantastic! You guys did an excellent printing job. I will definitely continue to use Modern Postcard for all of my printing needs. I couldn't be happier with the incredible customer service and beautiful finished product.
Jennifer Blum
Clipper Mill