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Mailing Lists

List Wednesday - Consumer List Demographics: Homeowner/Renter

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

From a consumer list perspective, there are generally two types of consumers: homeowners and renters.

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List Wednesday - Don’t Let Your Budget Compromise List Quality

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

In today’s economy, budgets are leaner. Marketers must make smart decisions when choosing a service provider and list source to support their direct mail campaigns. And while budgets are certainly crucial, so is an element of your campaign that accounts for 40% of your success, the list.

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Ask Our Experts - If Only Everyone Reported Their Change of Address

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service?

Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However, only 75-85% of people that move do this. This means that NCOALink® will capture the majority of moves, but you may still get back post-mailing corrections.

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Ask our Experts - "Or Current Resident" is a Mixed Bag

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??

Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.

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Ask our Experts - What is the difference between Single Use and Multi Use lists?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Question: What is the difference between Single Use and Multi Use lists?

Answer: Single Use allows you to mail to a list just once – one and done. Multi Use allows you to mail to a list unlimited times for a period of one year. The Multi Use option is available on our Consumer and Business List Products, as well as some Specialty Lists.

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Everyone I spoke to at Modern Postcard was friendly and had all the information I needed. Then the postcard arrived and it was perfect!
Lisa Desimini
Author and Illustrator