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Mailing Services

Ask our Experts - NCOALink® Change of Address Improves Delivery

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question:  If I am mailing to a list I’ve purchased for single-use, why should I still use your NCOALink® Change of Address service? I won’t be mailing to those people again.

Answer:  There are several good reasons for using NCOALink®. The most important of these is to make sure the advertising message for your current mailing gets to every recipient, thereby maximizing your ROI opportunity.

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List Wednesday - Consumer List Demographics: Home Market Value

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

When your product or service applies to a specific demographic, working with home value data can be a critical piece in identifying prospects that are most likely to do business with you. That’s the name of the game when working with lists. The more on target your campaign, the bigger your return on investment.

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Find new customers and keep the ones you have with direct mail

Fred Hernandez, Director of Marketing, Modern Postcard

From personal experience, I can tell you that direct mail has always been a key component of my marketing programs because how effective it is at helping me achieve my two main goals: finding new customers and then keeping them.

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List Wednesday - Getting the most out of your mailing list

The general rule in direct mail states that 60% of your campaign’s success relies on your mailing list. Because of this, Modern Postcard takes several steps to optimize your list for maximum deliverability, the deepest postage discounts and a prompt arrival in mailboxes.

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Thanks so much for making my holiday cards happen, in time, against a lot of odds. The cards look amazing.
Gabor Ekecs
Gabor Ekecs Photography