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Marketing

Celebrating Your Customers!

It's always a good idea to celebrate your customers. After all, without them you would not be in business. And, the holidays are the perfect time to acknowledge and thank your company's most lucrative resources. If you haven't done so already, you need to get a move on. And to do it right, it takes a little up-front planning and a touch of creativity.

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Tweets of the Week – Top 5

Check out our most clicked on tweets and if you like what you see, follow Modern Postcard on Twitter!

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List Wednesday - How much undeliverable mail can I expect when I mail to a purchased list?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you pull the trigger on an order with them.

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5 Benefits of Using Direct Mail Postcards

Steve Cuno, Response Agency

Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But as factories arose, the attendant pollution began killing off lichens and blackening trees. Against this changed background, peppered moths with dark coloring suddenly flourished.

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Ask our Experts - How do I increase my response rate?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: How do I increase my response rate?

Answer:  The list is probably the most critical, but assuming you have the right list, the focus falls on capturing their attention, creating a need for the product or service, and then giving an attractive enough offer that you can get them to respond, preferably sooner than later.

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Our organization has been working with Modern Postcard since 1999. Using postcards has helped Photocharity raise over $1.5million, allowing us to get more homeless youths off the streets.
Jeffrey Sitcov
President, Photocharity