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Design

Ask our Experts - What kind of response rate can I expect on my direct mail piece?

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: What kind of response rate can I expect on my direct mail piece?

Answer: The question you should be asking is “What response rate do I need?” There are businesses that can generate a great ROI on a 1/10th of 1% response rate, while other businesses might need 3%. It all depends on what a new customer is worth to you and how much you are willing to spend to get a new customer. Once you know this number, you just figure out what type of response rate you need to meet that number.

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Ralph Barnes
Designer