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Mailing Lists

List Wednesday - Business List Demographics: Primary SIC

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

SIC Codes allow marketers to target specific types of businesses by their industry. Working with SIC (Standard Industrial Classification) Codes on a Business List can be tricky for first time direct marketers.

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List Wednesday - Consumer List Demographics: Lifestyle Interest Data

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The Lifestyle Interest Data (shown under “Interests” on the list portal) that Modern Postcard makes available on its Consumer List Product is pretty awesome.

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List Wednesday - How much undeliverable mail can I expect when I mail to a purchased list?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you pull the trigger on an order with them.

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List Wednesday - Business List Demographics: Business Size

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Targeting businesses of a certain size is a very common strategy for almost every direct marketer out there. Almost all of them are shooting for a “Goldilocks” model to where they need to find the “not too hot” and “not too cold” pool of prospects to market to.

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List Wednesday - Consumer List Demographics: Affluent Selects

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Millionaires – If your product or service fits a rich niche, such as an estimated income of $1,000,000.00 or more, this list can put you into 265,242 households nationwide.

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Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies