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Direct Mail

Direct Mail Drives Charitable Donations and Retention

A May 2011 report by Blackbaud's Target Analytics, a global provider of software and services for nonprofit organizations, shows that direct mail remains the source of most charitable donations.

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Improving Direct Mail ROI

Here are some tips on improving direct mail ROI from veteran marketer Alan Rosenspan.

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MP Client, Tarisio, Auctions Famous Stradivarius for Nearly $16 Million!

This May, we had the opportunity to collaborate on a campaign for Tarisio, the online auction house for fine instruments. They were auctioning the renowned ‘Lady Blunt’ Stradivarius violin of 1721 with 100% of proceeds going to aid Japan through the Nippon Foundation’s Northeastern Japan Earthquake and Tsunami Relief Fund.

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5 Ways to Market through Postcards

With no envelope to shield it or dense copy to weigh it down, the proud postcard bares it all, simply and efficiently. And you can mail them for about half the cost of an envelope and letter. Read on to find out five ways these little workhorses can help you capture new customers or retain existing ones.

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Writing Isn’t Easy – 3 Ways to Get It Done

Desiree Jeffrey, Senior Copywriter, Modern Postcard

As the head writer here at Modern, I wear a lot of hats. Website writing. Multiple direct mail campaigns. Print ads. Email promotions. Blog content. Collateral materials. You get the picture. Needless to say, I have to come up with a lot of words and my now weary thesaurus can only provide so much support. Plus, I can only be up from my desk and wandering around the building lost in thought for so long before someone wonders if I do any work at all. So how do I produce? Read on to find out three ways I get it done (and you can too).

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics