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Mailing Lists

List Wednesday - Consumer List Demographics: Home Market Value

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

When your product or service applies to a specific demographic, working with home value data can be a critical piece in identifying prospects that are most likely to do business with you. That’s the name of the game when working with lists. The more on target your campaign, the bigger your return on investment.

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Ask our Experts - Which consumer list source is the best to work with?

Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Question: Which consumer list source is the best to work with?

Answer: It really depends who has the better coverage for your target criteria. The best way to do this is to run the same criteria through multiple compilers to see what each is reporting in terms of available counts. Although all compilers share a lot of the same data, each has its areas of strength over the rest. This can almost always be flushed out through a multi-compiler list request. This is something we do all the time here at MP for our clients since we have relationships with all of the various compilers.

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List Wednesday - Getting the most out of your mailing list

The general rule in direct mail states that 60% of your campaign’s success relies on your mailing list. Because of this, Modern Postcard takes several steps to optimize your list for maximum deliverability, the deepest postage discounts and a prompt arrival in mailboxes.

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The product quality is excellent and the service that I received through the ordering process was extraordinary. Assuming, I make it through the primary election, I intend to not only pass on my referral to others, but hope to continue to use ModernPostcard for future needs.
Justin S
City Council Candidate