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Marketing

Choosing Color in Direct Mail Design: Orange Edition

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.

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Ten Internet Marketing Ideas

Mac McIntosh

Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and effective changes you can make today to improve the user experience of your website.

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[PDF Guide] 10 Essentials for Effective Postcard Design

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In this free PDF download, you’ll learn our top 10 tips to create postcard campaigns that perform.

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Hey Good Lookin' – Top 5 Trade Show Design Best Practices

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

First dates, interviews, meetings &mdaash; what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. Recent studies reveal that visitors only peruse a display for 3 to 5 seconds before deciding to engage or move on. Whether it’s a table-top at a local networking mixer or the lollapalooza of shows for your industry, appearances matter. Read our 5 best tips for a well-designed display.

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Ideas to Elevate Your Direct Mail and Boost Response

Alanna Vincent, Marketing Product Manager, Modern Postcard

Our mantra at Modern Postcard is one of constant improvement. We challenge ourselves to consistently test new ideas and tactics, keep what works and learn from what doesn't work. So, our best direct marketing advice derives from these tried-and-true strategies, and we’d like to share some of them to help your business succeed.

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