Direct Mail

USPS Announces Proposed New Postage Rates

The U.S. Postal Service has proposed a small postage increase that, once approved, will take effect on April 17, 2011. While there will be no increase in the price of First Class letter stamps, staying at 44¢, there will be a 1¢ increase for First Class postcard stamps to 29¢. There will be small increases in the postage for automation-compatible presorted mailings.

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Ask Our Experts - Direct Mail or Email? Yes!

Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Direct Mail or Email?

Answer: Each one has their strengths and weaknesses. But in order to maximize the effectiveness of both acquiring new customers and keeping current ones, it’s critical that you not only use both email and direct mail, but probably other marketing media as well.

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Don’t Get Lost in the Details

M.H. (Mac) McIntosh, sales-lead-experts.com

It's the list, the offer and the results that make a successful direct mail campaign.  It seems that we business-to-business marketers too often get caught up in the details of direct mail marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

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Mail Once, Stay in Front of Customers All Year

Fred Hernandez, Director of Marketing, Modern Postcard

A great way to use direct mail for top of mind branding is to send out eye-catching, high quality calendar cards. Successfully used in the real estate industry for decades, sending a free calendar with your company info is a great way to stay in front of prospects and customers all year long.

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Ask Our Experts - If Only Everyone Reported Their Change of Address

Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What’s the accuracy of NCOALink®? I still get returns from the Post Office with corrections even when I use that service?

Answer: The accuracy is good for people who have reported their change of address (COA) to the Post Office. However, only 75-85% of people that move do this. This means that NCOALink® will capture the majority of moves, but you may still get back post-mailing corrections.

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My work with Modern Postcard has been exemplary. Ours is a small company with limited funds and little experience in traditional print marketing campaigns. Modern Postcard helped me put together a set of brochures and a postcard mailing that exceeded my expectations – all at a price lower than I could find with local printing options. I will definitely do further business with Modern Postcard.
Keyton Weissinger