Digital Marketing Advice and Ideas
Is it Worth Adding Augmented Reality to Your Print Marketing?
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
Steps to Implementing a Marketing Program that Drives New Business
Goals Determine your corporate revenue goals. I suggest you set three goals atthree levels: Minimum Target Stretch Determine percentage of your company’s revenue that needs to comefrom new business Determine the percentage of your company’s new...
7 Web Design Flops to Avoid
We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...
How to Profit From Your Social Media Profiles
There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans,...
Social Media Contests & Lessons Learned
We recently held a contest on Modern’s Facebook page. The premise was simple. As huge fans and supporters of the photography community, let’s have everyone post their best photo and give three people with the most votes a killer prize. Well,...
3 Easy Ways to Tell People What to Do in Social Media
Over the past 5 years or so, social media marketing has catapulted to become an important channel within the traditional marketing mix. Not every social network is appropriate for every business, but usually there is at least one that can and...
A Blueprint for Spot-On Web Analytics
Every web-based program you subscribe to or purchase to supplement your marketing efforts comes with analytical features that provide insight that is unique and integral to your business. This can range from your social page ranks, website...
A We-We Brochure is a Sales Killer
4 tips that will motivate people to read your brochureMarketing isn't about using just one medium to spread the word about your business. It's about getting customers and keeping them. While Internet marketing can help, it should be used in...