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Spotlight on Lists: The National Auto List

The car you drive says a lot about you. With 130 million auto owners out there, the National Auto List is a great source of data when it comes to prospecting for new customers. Depending on the product or service you sell, using this list can help you hone in on consumers based on lifestyle, which is reflected in the vehicle they own.

Whether you offer a “green” product or luxury service, take a look at these options for targeting your list:

Enviro-Friendly:
• Toyota Prius
• Nissan Leaf
• Engine Type = Gas/Electric

Family Related:
• Volvo
• Minivan
• Full-size SUVs

Luxury Related:
• Mercedes Benz
• BMW
• Jaguar
• Lexus

Sports Class:
• Porsche
• Ford Mustang
• Chevy Camaro
• Corvette

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Lydia Cordova
Peazey Head Productions