How to Enter the Social Media World Effectively

It’s no secret that social media has taken the marketing world by storm. With more consumers finding brands and products through the contacts in the social realm, it has become evident that if you’re not in the market, you’re missing out.

One big mistake that marketers often commit is opening an account on any one of the Big 4: Facebook, YouTube, Twitter and yes, now Pinterest, and not really doing anything with it.

Sure, you need a strategy to go along with your social media as a whole, but what about looking at each avenue at the granular level. What do you actually want your Facebook Fan Page to be? What do you want your Twitter feed to do? What kind of following do you want on YouTube? More importantly, how are you going to achieve this?

Research Competitors. When creating your strategy for any one of the Big 4, it is important to look at what your competitors are doing in the same space. The great thing about this is that they really can’t hide anything. On the social networks, your competitors’ landing pages are out there for the world to see. Check out what they are doing, what they are saying and how active they are. This will give you great insight into your industry’s awareness in that particular social market.

Look at the BIG Boys. Do you need some creative motivation? There are some brands that have made a BIG impact in social media. Some of my favorites are Coca-Cola, Skittles, and Carnival Cruise Lines. Take a look at what they are doing and think of what you could do, but maybe on a smaller scale.

Know the Lingo. You do not have to be a whiz on the first day, but you should definitely take some stock in getting to know the different communication names, what they mean, or where they originate. You should know the difference between a “Mention” and a “ReTweet” in Twitter, or a “Pin” and a “Board” in Pinterest. Knowing what these terms mean will give you a little more ammo for when you develop your actual strategy.

Practice, Practice, Practice. Like sports teams, a strategy for different occurrences during the “game” is a necessity. For social media, you should practice the various actions you are going to take if someone messages you, or asks a question on your Facebook “Wall.” Having these in place before you really enter the social realm will give you the core balance you need to successfully manage your networks.

From here, you can always go bigger and evolve, but if you do not have the basics down, or if you are just not active at all, then you’re wasting your precious time even thinking about it. Good luck!

By Modern Postcard

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