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Did You Just Call My Cat Fat?

By D. Jeffrey, Senior Copywriter for Modern Postcard

The importance of providing relevant offers.

I recently received a postcard from Petco. Usually, I'm stoked. I've received coupons for $5 off my total or $3 off the bag of silly expensive food my dog with skin issues needs. I look forward to receiving these in the mail and stick them on the fridge right next to the 20% off mailer from Bed, Bath & Beyond.

So, about a month ago, I adopted a kitten from the Humane Society and subsequently dropped a big hunk of cash at Petco to get my new furball set up.

And then this card shows up in my mailbox. It's a coupon for the brand of food I purchased, which they should know because I scanned my Petco Pals Rewards Card when I bought kitten supplies. It's perfectly timed, too. The bag of food I bought is almost gone.

After checking out the coupon more closely, I see it.

It's for DIET CAT FOOD. What? My kitten doesn't need that. I have no use for this coupon. And there are other stores closer to home. And maybe they'll be having a sale!

Do you want your customers to respond to an offer like I did? Then put any information you have about them to good use. Craft an offer that will drive response – not drive customers to your competitors.

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I am emailing because I am ECSTATIC!!!! I would like to thank the graphic designer who worked on my card as well as the staff that turned it out in remarkable time. The card looks great. It exceeds my expectations. The little things the designer did in cropping, placement, etc. all stand out and make the card shine. I received my cards one day earlier than I was supposed to. When does that ever happen??? What a relief. I had a tough deadline and crazy circumstances. Thanks for pushing my order through and giving me such a great product. I am so pleased! Thanks again.
Michelle Jones
Hoosier Magnolia