List Wednesday - Consumer List Demographics: Gender

By Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Who’s the CEO of your household?

When targeting consumers, put yourself in what the USPS calls “The Mail Moment” when a member of the prospective household you’re targeting picks up the mail. Who is it, typically?

At my house, and I know I’m not alone on this, it’s my wife. She watches that mailbox like a hawk, knows the exact time mail arrives every day and is all over it like a lioness pouncing on her prey. From a mail perspective (and probably more), she is the undisputed CEO of our household. She gets first crack at what stays and what gets recycled.

Does this scenario sound familiar and does it represent your next potential customer?

If so, consider mailing to the female name and cater your direct piece to them.  

Contact Dan Anglin, Modern's in-house list & data expert to get a free quote or find the targeted audience you need to reach today: dana@modernpostcard.com

Dan Anglin
Dan Anglin

With over 10 years of list industry experience, Dan Anglin currently oversees the List & Data Solutions division of Modern Postcard, headquartered in Carlsbad, CA.

Dan works with big and small mailers alike, from your local furniture store to the Fortune 500. An expert in the field, he's led certification classes on list services for the San Diego PCC, lead info sessions for the San Diego DMA & is a key speaker for Modern Postcard’s National Direct Mail Crash Course seminar series, sponsored by the United States Postal Service.

« Back to the blog

I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi