List Wednesday – Consumer List Demographics: Dwelling Unit Size
As a demographic, Dwelling Unit Size select is often overlooked.
A few years back, I had a landscape architect client call me asking for help on his next mail campaign. His last campaign totally bombed. So I asked to look at the list he had mailed to and sure enough, I started to see apartment and unit numbers on the addresses he had mailed to. So, I asked if he had indicated Single Family Dwellings only…and the answer was no. Problem solved and future campaigns saved.
If your product or service caters to homeowners that fit this type of setting, be sure to select Single Family Dwellings only. Without it, you could wind up with apartment, condo and townhome owners. Keep that in mind on your next campaign or (cough, blatant plug, cough) just call me, and I’d be happy to work on it for you.
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.