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MP Boot Camp Seminar Series Offers Effective Direct Mail Strategies

Modern Postcard has launched its Direct Mail Boot Camp seminar series! Each 3-hour seminar is packed with information on how to maximize your direct mail campaigns. They’ll be held at our headquarters in Carlsbad, California, a few times during the rest of 2011. 

The seminars are hosted by Keith Goodman, Modern’s VP of Corporate Solutions. A 20-year veteran of the direct marketing industry, he has spoken at hundreds of seminars and conferences nationwide. The Direct Mail Boot Camp is limited to just 24 attendees, which will allow Keith to customize a presentation and address specific topics that are critical to your company’s success.

Each seminar includes the following core information:

  • Direct mail marketing trends and statistics to show you why direct mail is still one of the most profitable types of advertising you can do.
  • Campaign planning and pre-campaign analysis to help ensure the highest possible ROI.

  • Mailing list options and an introduction to predictive modeling, which helps you target the right prospects – those most likely to respond.
  • Creative concepts and copywriting ideas that will get your piece read and generate response.
  • Testing campaign concepts to help you constantly improve your program and boost results.

PLUS! All attendees will receive $500 towards their next direct mail campaign (postage not included).

At the close of each seminar, participants will have the option to take a tour of Modern’s state-of-the-art facility – home to one of the most technically advanced print and production plants in the country.

If you are traveling in from out of town to attend a seminar we have special rates at the Carlsbad Sheraton Resort or the Grand Pacific Palisades Resort.  Call and talk to your Modern Postcard sales rep to get more information.

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By Modern Postcard

Call a Direct Marketing Specialist at 800.959.8365.

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