New Movers, Big Spenders
You’ve moved at some point or another, probably a few times. So, you’re likely to be familiar with the spending spree typically ignited by such a big change. Movers might be looking for new furniture or décor, added insurance coverage, even electronics for that den where the kids aren’t allowed.
Bottom line? Movers are spenders. In fact, a new independent study shows that consumers spend over $9,000 on specific goods and services within the first 90 days of the move.
With this kind of spending going on, savvy marketers have a valuable opportunity. But, if you want to gain share of this spend, you need to be able to identify and connect with consumers during the 90-day window.
The key is finding the right list and communicating effectively. Lucky for you, our experts have worked with a number of clients to track down these on-the-move households, craft an irresistible offer and get a promo in the mail at just the perfect time.
Whether your market is movers or a highly specialized, super-obscure niche, finding and reaching out to your audience starts with a quick email or phone call. We look forward to helping you out!
By Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365.