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Ask our Experts - NCOALink® Change of Address Improves Delivery

By Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question:  If I am mailing to a list I’ve purchased for single-use, why should I still use your NCOALink® Change of Address service? I won’t be mailing to those people again.

Answer:  There are several good reasons for using NCOALink®. The most important of these is to make sure the advertising message for your current mailing gets to every recipient, thereby maximizing your ROI opportunity. Getting the new addresses for later mailings is a secondary benefit which would better apply to multi-use purchased lists and your house lists. NCOALink® is still the best tool you can use to ensure improved delivery of every mailing not matter what where your list is coming from.

Arnie Cohen, Senior Manager / Product Logistics, with over 23 years of experience, Arnie's knowledge of the US Postal Service has helped businesses of all sizes effectively execute their mailings. He is now actively involved in the implementation of the new Postal Service Intelligent Mail Bar Code™ technology that will allow users to track their mail in real time. Arnie maintains a leadership role in both national and local mailing industry organizations.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA