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List Wednesday - How much undeliverable mail can I expect when I mail to a purchased list?

By Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Every Wednesday, our mailing list expert Dan Anglin shares information with you about each of the list demographics we offer to nail down your exact target audience. Please share your thoughts with us and ask your own list-specific questions by emailing him directly at: dana@modernpostcard.com. Then tune in weekly for tidbits to help every list purchase give you the most bang for the buck possible.

The USPS will tell you that anything within 10% is an acceptable range. It’s simply impossible to keep track of every consumer and business out there! However, check with your list provider on what their “Guaranteed Deliverability” is before you pull the trigger on an order with them. MP guarantees its Consumer List to be 92% and its Business List product to be 88% deliverable when mailed within 30 days of your order. We guarantee the full per piece cost if your mailing exceeds the guaranteed amount, applicable to the difference. Such a situation rarely happens, but knowing we have your back will definitely give you piece of mind.

Contact Dan Anglin, Modern's in-house list & data expert to get a free quote or find the targeted audience you need to reach today: dana@modernpostcard.com

Dan Anglin
Dan Anglin

With over 10 years of list industry experience, Dan Anglin currently oversees the List & Data Solutions division of Modern Postcard, headquartered in Carlsbad, CA.

Dan works with big and small mailers alike, from your local furniture store to the Fortune 500. An expert in the field, he's led certification classes on list services for the San Diego PCC, lead info sessions for the San Diego DMA & is a key speaker for Modern Postcard’s National Direct Mail Crash Course seminar series, sponsored by the United States Postal Service.

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