When I am testing data, is it better to send a larger quantity to one or two lists, or smaller quantities to 3 or more lists?

By Dan Anglin, Manager, List & Data Solutions, Modern Postcard

When you’re prospecting with lists, there really is no “silver bullet” strategy that applies to all, however I have always been an advocate of testing smaller amounts to multiple lists. This allows you to measure results accordingly in order to:

  • Apply additional resources/budget towards the better performing lists
  • Refrain from mailing to lists that simply do not perform
  • Introduce new test lists on future runs

The goal is to test, test, test – test until you find something that performs as well, if not better, than your current “champion list” so that eventually, you have a system that continuously produces positive results. Don’t expect a grand slam at your first at bat with lists – it will take some time before you are producing consistent results.

Contact Dan Anglin, Modern's in-house list & data expert to get a free quote or find the targeted audience you need to reach today: dana@modernpostcard.com

Dan Anglin
Dan Anglin

With over 10 years of list industry experience, Dan Anglin currently oversees the List & Data Solutions division of Modern Postcard, headquartered in Carlsbad, CA.

Dan works with big and small mailers alike, from your local furniture store to the Fortune 500. An expert in the field, he's led certification classes on list services for the San Diego PCC, lead info sessions for the San Diego DMA & is a key speaker for Modern Postcard’s National Direct Mail Crash Course seminar series, sponsored by the United States Postal Service.

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