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Ask our Experts - Is my offer good enough?

By Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Is my offer good enough?

Answer: You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our purchasing decision.

I rate offers by the “get off the couch” factor. Is your offer good enough to get YOU off the couch? If you were sitting at the coffee table going through the mail and you came across your offer, would you, your spouse or significant other say, “We better go right now and get this. We don’t want to miss out.” If you can say yes, the offer is good enough.

Remember when you are creating an offer it’s not just to get a customer for that initial transaction but to get a customer for life. Do you think restaurants make big returns on 2 for 1 dinners? No, but if that customer comes in and buys full price dinners once a month for the next 4 years they will pay for that initial “freebee” 30 times over.

Keith Goodman, VP Corporate Solutions, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.

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I am emailing because I am ECSTATIC!!!! I would like to thank the graphic designer who worked on my card as well as the staff that turned it out in remarkable time. The card looks great. It exceeds my expectations. The little things the designer did in cropping, placement, etc. all stand out and make the card shine. I received my cards one day earlier than I was supposed to. When does that ever happen??? What a relief. I had a tough deadline and crazy circumstances. Thanks for pushing my order through and giving me such a great product. I am so pleased! Thanks again.
Michelle Jones
Hoosier Magnolia