Ask our Experts - Is my offer good enough?

By Keith Goodman, VP, Corporate Solutions, Modern Postcard

Question: Is my offer good enough?

Answer: You can ask yourself the same question. Think about it…we are all consumers except for the products we sell. Everything else we buy on the open market and are subject to advertisers trying to influence our purchasing decision.

I rate offers by the “get off the couch” factor. Is your offer good enough to get YOU off the couch? If you were sitting at the coffee table going through the mail and you came across your offer, would you, your spouse or significant other say, “We better go right now and get this. We don’t want to miss out.” If you can say yes, the offer is good enough.

Remember when you are creating an offer it’s not just to get a customer for that initial transaction but to get a customer for life. Do you think restaurants make big returns on 2 for 1 dinners? No, but if that customer comes in and buys full price dinners once a month for the next 4 years they will pay for that initial “freebee” 30 times over.

Keith Goodman, VP Corporate Solutions, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics