Ask our Experts - Which consumer list source is the best to work with?

By Dan Anglin, Manager, List & Data Solutions, Modern Postcard

Question: Which consumer list source is the best to work with?

Answer: It really depends who has the better coverage for your target criteria. The best way to do this is to run the same criteria through multiple compilers to see what each is reporting in terms of available counts. Although all compilers share a lot of the same data, each has its areas of strength over the rest. This can almost always be flushed out through a multi-compiler list request. This is something we do all the time here at MP for our clients since we have relationships with all of the various compilers.

Dan Anglin
Dan Anglin

With over 10 years of list industry experience, Dan Anglin currently oversees the List & Data Solutions division of Modern Postcard, headquartered in Carlsbad, CA.

Dan works with big and small mailers alike, from your local furniture store to the Fortune 500. An expert in the field, he's led certification classes on list services for the San Diego PCC, lead info sessions for the San Diego DMA & is a key speaker for Modern Postcard’s National Direct Mail Crash Course seminar series, sponsored by the United States Postal Service

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