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Direct mail goes social

By Fred Hernandez, Director of Marketing, Modern Postcard

When taking a look at customers’ direct mail pieces, a new trend that we’ve noticed for 2010 is an increase in promoting social media. Prominent placement of Facebook and Twitter logos or URLs is becoming more common as our customers discover the effectiveness of including this information in their mailers. Cross-channel promotion is nothing new, and as more and more businesses look to social media to increase their reach with customers and prospects, it’s only natural to include that information in their direct mail.

Fred Hernandez, Director of Marketing, has over 15 years of experience leading the marketing efforts of companies in the retail, hospitality, high-tech and manufacturing industries. An avid marketer, Fred often lends his expertise to clients, assisting in the development and creation of their own marketing programs.

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I have been using Modern Postcard for over 6 years and have never been disappointed. The quality is always top notch and the service has been overly helpful. I have purchased lists from a number of different printers over the years and Modern Postcard has been the most accurate and up to date. The mailing lists were easy to customize and have given us a great return. Working in non-profit it is essential to have the best coverage with every mailing, Modern Postcard has helped us achieve this. You are in good hands and won’t be disappointed.
Kevin Swed
Design Director, Magdalena Ecke Family YMCA