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Why direct mail? People look at it!

By Fred Hernandez, Director of Marketing, Modern Postcard

As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right.

Surprisingly, one advertising medium that still resonates with people is direct mail. A 2008 Pitney Bowes Direct Mail Survey revealed that 85% of respondents review their USPS mail daily. In a different study, the USPS Mail Moment survey showed that 98% of respondents bring in their mail daily and 77% of them sort it immediately.

Talk about a captive audience! In a world where we’re bombarded by advertising from every corner that only serves to drown itself out, it’s good to know that there are still some reliable channels via which marketers and consumers can connect and communicate.

Fred Hernandez, Director of Marketing, has over 15 years of experience leading the marketing efforts of companies in the retail, hospitality, high-tech and manufacturing industries. An avid marketer, Fred often lends his expertise to clients, assisting in the development and creation of their own marketing programs.

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