Learn DM Fundamentals @DMA2011

By Keith Goodman, VP, Corporate Solutions, Modern Postcard

Modern Postcard’s own Keith Goodman, Vice President of Corporate Solutions, will be a presenter at this year’s DMA2011 conference in Boston.

Along with renowned copywriter and author, Alan Rosenspan, Keith will focus on all of the fundamentals for direct mail domination. While the pair has spoken individually on the same schedule several times, their first collaboration promises to provide insider advice and game-changing insight!

Between Alan’s fun and creative approach to copywriting and design and Keith’s no-nonsense approach to planning, list selection and return on investment, the most crucial elements of successful direct mail campaigns will be covered.

The session takes place Monday, October 3rd, from 11:15AM to 12:15PM. Join us!

Click below to see a live interview of Keith discussing the presentation.


Keith Goodman, VP Corporate Solutions, a 20-year veteran of direct mail marketing, has helped companies such as IBM, Hughes, Avery and Amway increase the profitability of their direct mail programs. He's spoken at hundreds of seminars and conferences around the country, helping thousands of people get better results and greater ROI for their marketing dollars.

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My postcards came today, and I just wanted to say how happy I am with how they turned out. Beautiful job, and I hope that soon they're hanging on art directors' cubicle walls everywhere!
Ken Smith
Ken Smith Illustration