The Power of Catalogs
Other than bills, have you noticed which pieces you actually look through in your mailbox? Catalogs! They come in all sorts of shapes and sizes, but one thing remains: they grab the attention of everyone who comes in contact with them.
USPS® calls catalogs marketing powerhouses, and it’s easy to see why. Catalogs are particularly versatile marketing tools that catch the attention of readers in virtually any industry. USPS® reports “that the average time spent looking at a catalog is 15.5 minutes and consumers tend to hold on to them for several weeks.” In fact, the long-lasting shelf life of catalogs compared to online ads and other digital media is reason enough for many businesses to continue to produce catalogs, season after season.
Catalogs not only strengthen a brand’s recognition through their lasting power, but they also drive traffic to websites, they encourage consumers to visit actual brick and mortar stores, and they inspire people to search on their mobile devices for products and services.
The e-book, How Print Marketing Lights Up Your Customer’s Brain for More Sales, explains the impact reading a physical piece that you hold in your hands has on your brain compared to digital reading experiences. The value the scientific information presented in the e-book is priceless, and companies who have this knowledge implement marketing strategies that include a mix of print and digital campaigns to gain higher brand engagement and ultimately higher return on investments.
Now that we’ve explained a bit about how and why catalogs have such an impact on consumers, let’s take a look at some popular options when printing catalogs:
Catalog Booklets are useful marketing tools for businesses who are looking to provide information in a familiar 8.5” x 11” paper size, which is relatable and easy to navigate. Often times, financial institutions such as banks, mortgage companies, brokers and accounting firms opt for this format. Catalog booklets can also be paired with smaller truncated versions such as rack cards or tri-fold brochures to use as easy handouts at trade shows and different industry events.
Deluxe Booklets are compact yet roomy and perfect for promoting details on seminars and schedules. This 6” x 8.5” format is frequently preferred by religious institutions to provide information on services and community events.
6” x 6” Booklets are unusual formats because of the square design. However, they are ideal for real estate agencies and other highly competitive markets because the booklets stand out in the mail.
Panoramic 5” x 7” Booklets are perfect for maximum impact without having to crop sprawling scenes. Photographers like to use this format, and it’s a popular choice for galleries and museums.
Catalogs are truly versatile and help support marketing efforts for companies everywhere. Another interesting fact that came out of a study made by USPS® states that catalog-supported websites show a revenue lift of 163% as opposed to websites that are not. For a full list of available catalog sizes, click here.
In addition, request our popular marketing guide to see a catalog sample in person while learning all about our complete suite of products, direct mail services and digital integrations.
We hope you have fun looking at the different options you have at your disposal for your catalog campaign. If you need help designing your booklet, look for your favorite format here. Just scroll down to “Booklet Templates” and get started!
Modern Postcard is here to help you with all your catalog needs. Together we’ll make your brand stand out from the rest. Contact one of our Direct Marketing Specialists now to get started with your project.
Call a Direct Marketing Specialist at 800.959.8365.