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USPS News: Pricing Changes for 2019 Take Effect January 27

By Marc Ortiz, Mailing Operations Manager, Modern Postcard

Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019.

We’ve covered the most essential information you need to know about as well as the best ways to get your costs as low as possible.

The Good News and the Good News

As an independent organization, the PRC ensures that the USPS stays compliant and that all price increases are minimized to be the same as or less than inflation.

So the first piece of good news is that the increases this year only average 2.5% with some mail (such as domestic postcards) even remaining the same.

Our chart below covers the main changes and you can view a more comprehensive list at the bottom of the article:

Postage Type Current Rate New Rate Impact
First Class Single Piece (Stamp) 50¢ 55¢ Increase
Postcard Single Piece (Stamp) 35¢ 35¢ No Change
First Class Presort (Flats)* 84¢ 79¢ Decrease
Marketing Mail (Bulk)* 27¢ 28¢ Increase
Non-Profit Marketing Mail (Bulk)* 15¢ 16¢ Increase

*Postage rates within these categories are based on not claiming destination entry discounts, rates vary based on size and weight.

While prices have gone up in the First Class rates, these all fall under pieces below 1 oz. Beyond this weight, there have been a number of decreases reaching an average of 11% that lead to more favorable pricing.

The second piece of good news is that Modern Postcard has decades of direct marketing experience to master the art of getting the lowest possible prices. Last year alone we saved our customers a collective $1.6 million in postal fees using our extensive knowledge of the USPS network to uncover the smartest, lowest rate and quickest mailing solutions on the market.

Some of the strategies we use include:

  1. Drop Shipping - We take some of the load off the USPS by handing them mail closer to the postal destination. The savings it provides them are passed right on to any of your bulk orders that qualify.
  2. Priority Mail Open & Distribute (PMOD) - Smaller mailings are bundled together to receive the same discounts enjoyed by larger orders. It’s a perfect solution for saving money when time is of the essence.
  3. Co-Mail/Co-Mingle - If your order is heading to similar destinations as others then it could qualify for co-mail discounts which maximize the value of delivery.

If you’re concerned about how these changes will affect your margins then call our team of Direct Marketing Specialists at 800.959.8365 who analyze every campaign (no matter how small) to find the optimal solution. For a quick overview of our process and some direct mail best practices for getting the lowest postage prices, check out our mailing services video.

And if you’re looking to become a direct marketing expert in your own company then sign up to attend our free Direct Mail Crash Course seminar where we share the latest industry knowledge and exclusive tips. You’ll also secure $250 in FREE printing to use on any future campaigns.

Extra Changes to Note:

  • Domestic Priority Mail Flat Rate® prices increased an average of 5.9%
  • First-Class Metered letters increased from 47¢ to 50¢. However, this will actually be a 5¢ savings over stamps
  • Price for additional ounces for First-Class letters decreases from 21¢ to 15¢
  • Both non-profit and commercial business will see increases in the cost of drop shipping services between 3.3% and 4.2% across flats and letters
  • There will be an average increase of 3.9% for Priority Mail Express
  • Priority Mail has an average increase of 5.9% but on the plus side, many medium to heavy weights have received decreases ranging from 11¢ to $1.37
  • Media Mail is seeing a 2.95% increase in prices as well
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Modern Postcard is very easy to work with and provides beautiful products.
Bethany Frasco
Development Associates