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Profitable Headlines: How to Hook Your Customers From the Start

Modern Postcard

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you need to know.

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How to Create Offers That Inspire Action

Wendy Batara, Senior Marketing Program Manager, Modern Postcard

The single objective of any direct mail campaign is to get your recipients to take action. While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to respond. Follow these dos and don’ts to craft compelling, hard-to-ignore offers. Make Your Offer Relevant to Your Target Audience

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Is it Worth Adding Augmented Reality to Your Print Marketing?

Modern Postcard

It’s already been established that print marketing is more effective than digital when it comes to attention and recall—but what about a combination of the two? Until recently, the technology wasn’t able to blend the two worlds of direct marketing and digital together which is why the emergence of AR is so fascinating. Read on for a breakdown of the essential information you need to know.

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The Kids Are Alright: Why Marketers Have Millennials All Wrong

Kevin Brewer, Director of Inside Sales, Modern Postcard

When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young people who rely heavily on their parents for financial support, are addicted to technology, and don’t pay attention to anything for more than a few seconds.

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Hail to the King: Hierarchy in Direct Mail Design

Sven Johnson, Senior Graphic Designer, Modern Postcard

Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content. Kings should always look their best.

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I've been using Modern Postcard more than ten years now, and wouldn't think of using anyone else. Other places may sometimes be a few dollars cheaper, but nobody can touch your service, reliability, lightning speed, the quality of your product, and your total professionalism. You guys are the BEST. Keep up the great work, you set the standard. The postcards were fantastic, as usual; can't wait to see this poster!
Carl Richards
Riverdale Art Center