800.959.8365

The Most Interesting Offers in the World!

Jessica Biondo, Marketing Communications Manager, Modern Postcard

In the kingdom of direct mail, the offer reigns king. Your marketing strategy – whether print, digital, or both – may not always include special offers, but when it does, look to these creative marketing campaigns for inspiration. For this edition, we’ll cover what works best for motivating your audience to take action by reviewing direct mail campaigns that have presented some too-good-to-ignore promotions.

More...

USPS Alert for Customers Affected by Hurricane Harvey

Modern Postcard

U.S. Postal Service has been temporarily suspended in the Houston area and beyond due to Hurricane Harvey. Possible delays to shipped orders in impacted regions may also occur. Below are the latest updates, and Modern Postcard will continue to monitor USPS® and UPS® news related to the storm.

More...

Choosing Color in Direct Mail Design: Blue Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for every direct mail campaign you launch, plus any coordinated digital advertising. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.

More...

Focus Your Direct Response Marketing for Lower Costs and Higher Response

Mac McIntosh

The complaint is a common one among business-to-business companies that depend on direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my mailings?”

More...

Inside Modern’s New Feature Films – Plus Tips for Your Video Marketing Strategy

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

That’s a wrap! After months of planning, filming and editing, Modern Postcard has made its debut on the silver screen. Okay, maybe that’s a little overhyped, but we are very proud to announce the release of our new online video collection, featuring eight informative segments. Now, we can educate our clients on direct mail marketing and the benefits of working with Modern in the quick and convenient manner only online videos can provide.

More...

I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann