Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content. Kings should always look their best.
Postal price changes are a regular, annual event, and since the Postal Regulatory Commission approved this year’s proposal from the U.S. Postal Service, they will be taking effect on January 27, 2019. We’ve covered the most essential information you need to know about as well as the best ways to get your costs as low as possible.
Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.
With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.
Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online shopping purists to those who need to see and touch their festive purchases, consumer behavior isn’t one size fits all, and marketers must adapt their strategies to maximize their response rates and ROI. Let’s get cozy and unwrap the latest purchasing developments, plus peek inside how some businesses are handling their seasonal marketing efforts in a modern world.