The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019 launches, so revenue can stack up nicely at year end. If you didn’t start your holiday marketing plans during late summer, October is the time to act. Schedule your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and keep profits rocking beyond New Year’s Eve.
If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like Thanksgiving and Christmas get a lot of play among B2C and B2B businesses, but don’t miss the chance to leverage Halloween for freakishly good fall sales before the big-time holidays arrive. Fun Fact: 179 million Americans celebrated Halloween last year, with each spending an average of $86.13 to enjoy the festivities.
New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to transform the rigid pay structure and hours of traditional daycare into a new concept that could be both convenient for busy parents and exciting for kids! And thus, KidsPark was born. Today, the growing franchise has many locations spanning the US, and offers flexible, pay-per-hour childcare that focuses on imagination, movement, art and socialization for preschoolers to school-agers. Read more about this creative business model and why Debbie and her team rely on Modern Postcard for quality direct mail marketing and print promotions.
Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for insights on consumer engagement and data-driven marketing. With nearly 300 pages of graphs, stats and key studies, the Fact Book is designed “to collect, curate and compile only the most essential statistics from across our base of over 1,400+ member brands, recognized industry leaders, and state-of-the data practitioners,” per thedma.org. In order to help businesses of all types keep an eye on recent trends in the direct mail market, Modern Postcard has summarized valuable commentary, expertise and learnings from the 2018 and 2017 editions.
Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the not so good when it comes to design, content, customer targeting and more. Here are some of the top marketing fails we consistently observe, plus improvements you can make in a snap to get the most respect and response out of your direct mail efforts.