Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and dive into a better pool of profits. Note: you will find the download link near the end of this article.
Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner, planning for winter promotions and your end-of-year sales push in July is not only normal, it’s proactive and smart. In fact, if you peeked inside our marketing department right now, you’d find our team as busy as Santa’s elves, prepping die-cut gingerbread greeting cards, 2019 calendar gifts and various holiday giveaways for customers.
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers and relevant prospects in a legally compliant manner – direct mail.
ATTN: Print Catalogs Are Alive and Well Technology has been a major market disruptor since the beginning of trade. Every new invention has the potential to unsettle existing markets, and that has been especially true of communications technologies developed as part of the digital world. With email, banner ads, paid search, social media and dozens of other digital marketing methods, print marketing can seem like yesterday’s strategy.
In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and educating buyers. The advantages of these high-tech formats are many: they can be cheaper, more convenient for both host and attendee, and less time-consuming. Yet there are instances in which in-person events such as “lunch-and-learn” seminars make more sense—when group discussion is important, for example. Your choice to go live or remote will hinge on several factors, including the time needed to present the information, the needs of the customers or prospects you’re targeting, and the physical locations of attendees. Keep in mind these pros and cons when deciding how best to reach your audience.