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Overlooked and Underrated: The Bonus Benefits of Direct Mail Advertising

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

Direct mail certainly is not lacking in the rewards category. We all know that with each campaign, we’re using a marketing tactic that’s not only proven to yield the highest ROI of any advertising channel, but allows for highly-effective, cost-efficient targeting. At the conclusion of a campaign, I often fixate exclusively on the impressive response rates that a mailer produces – but over time, it’s easy to forget about the variety of secondary advantages produced by direct mail. So for those who need a little reminding, here are a few of the overlooked – but praiseworthy – benefits that we marketers enjoy from direct mail:

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Quality Matters: Show Some Love to Your Print Marketing Campaigns

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Choosing price over quality for your marketing campaigns can mean the difference between acquiring more business and losing out. Your print promotions and direct mail pieces are more often than not, the first introduction of your company to a prospective customer – so why settle for flimsy and unforgettable to represent your products and services?

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Customer Spotlight: Tadd Myers Photographer Honors American Craftspeople

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Texas-based commercial photographer Tadd Myers shares his passion for capturing unique stories, one frame at a time. From operating a printing press at the age of 15, to refining his photography craft, to creating a book that honors the men and women who handcraft products in the USA – read more about his professional journey and why he relies on Modern Postcard.

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Rock-Paper-Scissors: Tips for Playing the Marketing Attribution Guessing Game

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s marketplace requires an assortment of advertising messages before taking action. However, it poses a measurability challenge for businesses: how do we attribute revenue when we have so many different marketing programs in play?

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Modern’s Q1 Seasonal Calendar: Your Go-To Source for Holiday Promo Ideas

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Marketing never ends when there are 365 days per year and thousands of ideas for holiday-themed campaigns, promotions and special offers to rake in a profit for your business. To help, we've created a handy (and free) downloadable PDF with plenty of seasonal celebrations specific to Q1 2018, so you can keep new sales rolling in, month after month. Note: you will find the download link near the end of this article.

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Modern Postcard is very easy to work with and provides beautiful products.
Bethany Frasco
Development Associates