In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and educating buyers. The advantages of these high-tech formats are many: they can be cheaper, more convenient for both host and attendee, and less time-consuming. Yet there are instances in which in-person events such as “lunch-and-learn” seminars make more sense—when group discussion is important, for example. Your choice to go live or remote will hinge on several factors, including the time needed to present the information, the needs of the customers or prospects you’re targeting, and the physical locations of attendees. Keep in mind these pros and cons when deciding how best to reach your audience.
Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the end recipient. To do this effectively, you need to start with accurate data to use for personalization, such as first name, company name, location and more. Without clean, usable data, your VDP mailing will not be set up for success.
Clearly by our name, we specialize in modern postcard campaigns. However, centuries before our business and direct mail marketing even existed, the printed postcard left its mark with a fascinating history worth honoring. National Postcard Week (May 6-12) is not likely marked on your calendar, but today, we’re here to tell you all about it and celebrate this early form of communication. PS: we’re also offering you a fun freebie to commemorate the occasion! Learn more near the end of this article.
Planning your print and digital marketing campaigns around spring and summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t launching timely advertising. If you are already running annual promotions for traditional U.S. holidays like Easter, Memorial Day and Father’s Day, try selecting one or two unique days to feature this season. From entertaining to eccentric, there are many noteworthy dates that can inspire celebratory promos, so your business can draw in-person crowds or online visits – or both! Note: you will find the download link near the end of this article.
Successful marketing is a mix of base hits and homeruns. It’s critical to find a balance between allocating resources toward a potentially large win while tending to the smaller wins that are proven to keep your business afloat. While the USPS® Informed Delivery service may not turn into a homerun play, the opportunities it presents to strengthen your brand and get you noticed are too good to ignore.