As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months. That’s a big opportunity for all types of businesses.
Numerous studies show that direct mail advertising to millennials is extremely effective. Sure, it seems counterintuitive that a generation who grew up on all things digital would be best influenced by print media, but never judge a book by its cover.
Our team has made it incredibly simple and affordable for nonprofits to promote their causes through print promotions and direct mail campaigns – and now, we’ve made securing special nonprofit postage rates even easier.
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear readers.
The Data & Marketing Association’s Statistical Fact Book keeps a close watch on the industry every year. It contains over 300 pages of insights, and we’ve broken out some of the best takeaways for your business to learn from.