The complaint is a common one among business-to-business companies that depend on direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my mailings?”
That’s a wrap! After months of planning, filming and editing, Modern Postcard has made its debut on the silver screen. Okay, maybe that’s a little overhyped, but we are very proud to announce the release of our new online video collection, featuring eight informative segments. Now, we can educate our clients on direct mail marketing and the benefits of working with Modern in the quick and convenient manner only online videos can provide.
For many businesses that rely on direct mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM, so your business can choose wisely and get the most out of your direct marketing campaigns.
Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, was he referring to his work as an engineer, inventor, scientist, architect or artist? I would think all of the above.
Client satisfaction surveys are a necessary tool to keep a pulse on clients’ impressions of your company. Without their input and ratings, you are basically flying blind. Even for the most self-aware businesses, gathering feedback can be the best way to quantify and prioritize improvement projects.