When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a dive into the fascinating psychology behind color: red edition.
We understand that not everyone plans ahead. So, please hear our message of hope. Even if you have entered December with no plan, you can still pull together a successful campaign as long as you have a concept, move swiftly, and follow our recommended steps and production timelines.
When we think of November and giving thanks, our minds often create a scenario filled with gloopy green bean casserole, loads of pumpkin pie and a table filled with crazy-yet-lovable relatives.
Recent winner of an SMPS Marketing Communications Award for direct mail, The Mannik & Smith Group, Inc. is based out of Maumee, Ohio and provides multi-disciplined consulting services in the architectural, engineering and construction (A/E/C) industry.
Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.