It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.
Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and effective changes you can make today to improve the user experience of your website.
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In this free PDF download, you’ll learn our top 10 tips to create postcard campaigns that perform.
First dates, interviews, meetings &mdaash; what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. Recent studies reveal that visitors only peruse a display for 3 to 5 seconds before deciding to engage or move on. Whether it’s a table-top at a local networking mixer or the lollapalooza of shows for your industry, appearances matter. Read our 5 best tips for a well-designed display.