Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and effective changes you can make today to improve the user experience of your website.
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In this free PDF download, you’ll learn our top 10 tips to create postcard campaigns that perform.
First dates, interviews, meetings &mdaash; what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. Recent studies reveal that visitors only peruse a display for 3 to 5 seconds before deciding to engage or move on. Whether it’s a table-top at a local networking mixer or the lollapalooza of shows for your industry, appearances matter. Read our 5 best tips for a well-designed display.
Our mantra at Modern Postcard is one of constant improvement. We challenge ourselves to consistently test new ideas and tactics, keep what works and learn from what doesn't work. So, our best direct marketing advice derives from these tried-and-true strategies, and we’d like to share some of them to help your business succeed.
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the attendees love it!