For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print sponsor for countless years, but earlier this summer, an important announcement was delivered that created a lot of office buzz and left us curious about the show’s future.
For retailers, nonprofits and other business types, sending successful end-of-year retention campaigns to your house list of existing customers is fairly straightforward. However, creating and launching your holiday or year-end acquisition campaigns to a prospect list is an entirely different challenge. While crafting relevant messaging and offers to a new audience is important, priority number one is finding quality prospects with the highest likelihood of become loyal shoppers or lifelong donors.
It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process it and commit it to memory. For marketers, that means consumers better absorb and retain messages in print format versus on-screen advertising.
The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019 launches, so revenue can stack up nicely at year end. If you didn’t start your holiday marketing plans during late summer, October is the time to act. Schedule your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and keep profits rocking beyond New Year’s Eve.
If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like Thanksgiving and Christmas get a lot of play among B2C and B2B businesses, but don’t miss the chance to leverage Halloween for freakishly good fall sales before the big-time holidays arrive. Fun Fact: 179 million Americans celebrated Halloween last year, with each spending an average of $86.13 to enjoy the festivities.
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