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Everybody Wins a Prize!

Would This Work in B2B?

We wanted to use a big trade show to get our name out there.

It was a new niche market that included top execs and business buyers who were well acquainted with the luxuries of life.

Somehow, we had to whip up excitement without a budget that matched our buyers' champagne tastes. So we decided to borrow from old-fashioned sideshows and offer everyone who visited our booth a free prize.

Nothing fancy, — some yo-yos, t-shirts, etc.

To promote our booth, we placed ads in the trade press. We followed up by sending postcards to a small list of prospects a few weeks before the show.

Step right up and win a prize

Our ads and postcards were straightforward. They said who we were, what we offered and where we'd be at the trade show.

And we reminded them that if they sent our reply card back, or visited our booth, they'd win a free prize.

We didn't know if important people like this would be motivated by a small prize.

But everybody likes to be a winner. Of the 300 postcards we sent, 50 people brought or mailed a card back. Sales have doubled. (Sandra Hickey, sales and marketing assistant, International Communications Group, Newport News, VA)

Reprinted with permission from
The Marketing Report
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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics