A recent research study conducted by Harris Interactive® strongly suggests that digital media may not be as popular with the majority of Americans as one might think.
According to the research, traditional print media is preferred over its digital equivalents such as email and websites.
The study surveyed U.S. adults and found that 64% say print media is easier to read, and 68% feel more comfortable reading something on paper than on the screen.
When planning your next marketing promotion, consider sending a printed mailer in conjunction with your electronic campaigns – giving your audience something tangible to interact with may be the ticket to better results.
Source: Deliver® Magazine, USPS
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