Direct mail certainly is not lacking in the rewards category. At the conclusion of a campaign, I often fixate exclusively on the impressive response rates that a mailer produces – but over time, it’s easy to forget about the variety of secondary advantages produced by direct mail. So for those who need a little reminding, here are a few of the forgotten benefits worth mentioning.
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New cities added to our traveling Direct Mail Crash Course. Learn powerful direct marketing strategies in New York City on 4/11, Chicago on 5/1, Atlanta on 5/31 and more!
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