With dozens of digital methods out there, print marketing can seem like yesterday’s strategy. Before you assume the “print is dead” myth, there are plenty of up-to-date industry facts that prove otherwise. Printed and mailed catalogs remain an effective instrument in the marketing toolbox. Not only do they motivate direct sales, they also motivate in-store and online shopping. Bonus: catalogs even grab the attention of millennials!
In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and educating buyers. There are many advantages of these high-tech formats: they can be cheaper, more convenient for both host and attendee, and less time-consuming.
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Have you joined our in-person seminar yet?Learn powerful direct marketing strategies in San Diego on 7/25, San Francisco on 8/7 and Portland on 8/9.
H E L P F U L D O W N L O A D
Did you know that color communicates to prospects milliseconds before your message registers? Learn more about color choice in design.
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