Your best holiday marketing plans begin now + why direct mail wins in the GDPR era
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Holiday Prep in July: Plan Now to Win Sales Later
By Alanna Vincent

Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner, planning for winter promotions and your end-of-year sales push in July is not only normal, it’s proactive and smart! 

The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
By Jeanine Norlin

Data privacy is the topic du jour in the business world. And while there’s no shortage of opinions on this subject, one marketing channel is gaining attention for the opportunity it offers businesses to communicate effectively with customers and prospects in a legally compliant manner: direct mail. One of the main catalysts driving this conversation is The General Data Protection Regulation (GDPR) that went into effect this May. 

Market Strong from Summertime through School Days 
[Q3 Promo Calendar Download]
By Jessica Biondo

Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and dive into a better pool of profits.

S A V E   Y O U R   S E A T

Have you joined our in-person seminar yet? Learn powerful direct marketing strategies in San Diego on 7/25, San Francisco on 8/7 and Portland on 8/9.

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Our in-house mailing experts and partnership with the USPS make for smooth-sailing mailing services. Learn more with this 3-minute video overview. 

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