Maximum Direct Mail Profitability


Direct marketing expert Keith Goodman will show you:

  • The 5 steps of generating profitable revenue
  • How testing helps you accelerate the profitability of your campaigns
  • How to effectively track not just the responses but the lifetime value of your new customers
  • How to use a ROI calculator that helps you determine the required responses and revenue to achieve maximum profitability

We use Modern Postcard's data services as our only source for direct marketing lists. Of all the sources we have used in our portrait studio, Modern's is the easiest to access, and has consistently been more accurate than other commercial sources.
Bill Keane, Owner
Keane Studios LLC