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Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book
By Modern Postcard

Every year, marketing professionals anxiously await the latest findings from The Data & Marketing Association Statistical Fact Book, which is the industry’s ultimate resource for insights on consumer engagement and data-driven marketing. In order to help businesses of all types keep an eye on recent trends in the direct mail market, Modern Postcard has summarized valuable commentary, expertise and learnings from the latest editions.  

8 Direct Mail Fails and How to Avoid Them
By Jessica Biondo

Not every business lives and breathes direct mail quite like Modern Postcard. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the not so good when it comes to design, content, customer targeting and more. Here are the top marketing fails we consistently observe, plus improvements you can make in a snap to get the most respect and response out of your direct mail.

H E L P F U L   D O W N L O A D

Lazy summer days aren’t an excuse for your sales to trail off. Use our Q3 Promo Calendar to spark new marketing ideas for late summer and early Fall.

S A V E   Y O U R   S E A T

Have you joined our in-person seminar yet? Learn powerful direct marketing strategies in Las Vegas on 9/20, Denver on 10/23 and Salt Lake City on 10/25.

S E E   O U R   Q U A L I T Y

Say no to flimsy, forgettable marketing. Quality paper and impeccable printing set us apart. Request your free sample kit to see the Modern difference.

W R I T E   A   R E V I E W

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