The term ‘Millennials’ has held negative connotations for so long that many don’t market to this demographic accurately. Find out some essential statistics about this misunderstood consumer group and which advertising methods have proven to be the most successful.
A direct mail piece that is covered in text is difficult to look at and will likely discourage potential customers. By paying careful attention to the hierarchy of your design, you can control the way the eye reads the information and make it appear more visually appealing. This article covers some top tips by one of our senior graphic designers.
Every year the latest technology becomes cheaper and more commercially viable. Thanks to innovations in mobile technology, augmented reality is both accessible and beginning to feature in more mediums than ever—including print. Learn more to see if you should you start implementing AR into your campaigns.
H E L P F U L D O W N L O A D
Millennials are known as the digital-age generation, but are shocking the industry with their response rates to offline channels. Learn more!
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Advance your direct marketing skills at one of our live Crash Courses. Coming to Los Angeles, San Diego, Philadelphia and New York.
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