Use this Tool to Calculate Your Return on Investment for Direct Mail

Uncover the potential ROI of your direct mail campaign. Simply enter business model information under Value of a customer and Mailing Program Specifications.

Add info to the highlighted field boxes
Non-highlighted fields auto-calculate when you select CALCULATE
Results displayed in charts are based on response ranges of ½ % to 5% with ½ % increments
Toggle between chart view and data by clicking on the DATA button

Value of a Customer

Average revenue per sale ($):

Gross profit margin (%)

Profit per sale ($):

Percent off of initial order:

Discount off of initial order ($):

Number of visits per year:

Average years of retention:

Single visit value ($):

Annual value ($):

Lifetime value ($):

Mailing Program Specifications

Print & mail ($ per thousand):

Postage ($ per thousand):

List ($ per thousand):

Total price ($ per thousand):

Number mailed:

Total price of program ($):

Gross profit per order ($):

% sold of responses:

Average sales/orders per year:

Average years of retention:

Cost

Response Rate	Number of New Customers	Cost Per Customer
0.5%		$
1.0%		$
1.5%		$
2.0%		$
2.5%		$
3.0%		$
3.5%		$
4.0%		$
4.5%		$
5.0%		$

Revenue

Response Rate	1st Order	Annual Revenue	Lifetime Revenue
0.5%	$	$	$
1.0%	$	$	$
1.5%	$	$	$
2.0%	$	$	$
2.5%	$	$	$
3.0%	$	$	$
3.5%	$	$	$
4.0%	$	$	$
4.5%	$	$	$
5.0%	$	$	$

Return

Response Rate	1st Order	Annual ROI	Lifetime ROI
0.5%	%	%	%
1.0%	%	%	%
1.5%	%	%	%
2.0%	%	%	%
2.5%	%	%	%
3.0%	%	%	%
3.5%	%	%	%
4.0%	%	%	%
4.5%	%	%	%
5.0%	%	%	%