Uncover the potential ROI of your direct mail campaign. Simply enter business model information under Value of a customer and Mailing Program Specifications.

Calculate

Value of a Customer

Mailing Program Specifications

data

Cost

Response
Rate
Number of
New Customers
Cost
Per Customer
0.5% $
1.0% $
1.5% $
2.0% $
2.5% $
3.0% $
3.5% $
4.0% $
4.5% $
5.0% $
data

Revenue

Response
Rate
1st Order Annual
Revenue
Lifetime
Revenue
0.5% $ $ $
1.0% $ $ $
1.5% $ $ $
2.0% $ $ $
2.5% $ $ $
3.0% $ $ $
3.5% $ $ $
4.0% $ $ $
4.5% $ $ $
5.0% $ $ $
data

Return

Response
Rate
1st Order Annual ROI Lifetime ROI
0.5% % % %
1.0% % % %
1.5% % % %
2.0% % % %
2.5% % % %
3.0% % % %
3.5% % % %
4.0% % % %
4.5% % % %
5.0% % % %